What I Do
🚀 Product & Growth Strategy
Crafting product positioning, roadmaps, and go-to-market strategies to scale impactful solutions.
📊 Data & Analytics
Leveraging SQL, Python, and data visualization tools to drive informed decision-making.
🎯 UX & Experimentation
Optimizing user journeys through A/B testing, funnel optimization, and research-driven insights.
🎨 Design & Experience
Mapping intuitive user journeys, wireframing, and refining UI/UX strategies for enhanced engagement.
I bring a unique blend of business acumen, technical expertise, and strategic execution to create scalable products that drive real impact.
🌐 Connect With Me:
Explore My Work, Experience My Passion
Panther's Portfolio
Take a look at some of my projects where creativity meets strategy. Each one reflects my love for data-driven growth, product management, and the art of storytelling through design. It’s more than just work—it’s where ideas come to life, shaped by curiosity and a passion for problem-solving.
About Me.
Hi, I'm Panther Witoolkollachit, currently diving into my Master of Science in Business Analytics (STEM) at the University of Southern California, Marshall School of Business, where I’ve been honored on the Dean’s List. Before that, I earned my Bachelor of Accounting (Integrative Business Accounting) with First-Class Honors from Thammasat University in Thailand, where I discovered my passion for connecting business strategy with data-driven insights.
My professional journey has taken me through exciting roles at LightHouse and Accenture, where I’ve worn multiple hats as a Product Manager, Business Development Analyst, and Strategy Consultant. I’ve had the chance to work with amazing cross-functional teams, design growth strategies, and drive data-centric initiatives that boosted user acquisition, optimized digital platforms, and delivered real, measurable impact.
When I’m not working, you’ll probably find me baking 🍪🧁🥧 (I love experimenting with new recipes and perfecting old favorites!) or getting lost in a good book 📚. I enjoy reading both non-fiction—especially personal development—and fiction when I want to unwind and escape into new worlds.
🚀 My Journey So Far
January 2025 - Present
🌟 Product Manager & Marketing Intern @ LightHouse (Fintech Startup, Los Angeles, CA)
After an incredible summer internship with LightHouse, I’m back—continuing my journey with this early-stage fintech startup. Now, I’m diving even deeper into data-driven growth experiments, leading A/B testing initiatives, and working closely with cross-functional teams to enhance user acquisition and engagement.
July 2024 -
September 2024
💡 Business Development & Strategy Intern @ LightHouse (Los Angeles, CA)
During my summer internship, I explored the business side of things—developing growth strategies, analyzing market trends, and helping shape our go-to-market approach. This experience solidified my passion for product and growth, and I knew I wanted to continue with LightHouse after the summer.
March 2021 -
May 2023
🔍 Consulting Development Analyst @ Accenture
(Bangkok, Thailand)
At Accenture, I worked on digital transformation projects for major clients across Southeast Asia. I led agile sprints, optimized product rollouts for over 12 million users, and used data analytics to improve feature adoption. This role was a game-changer for me—it’s where I grew both professionally and personally. I had the chance to collaborate with cross-functional teams from Thailand, Singapore, India, and other countries in the region, navigating fast-paced environments to deliver high-quality work. It taught me how to adapt quickly, think critically, and thrive in diverse, dynamic teams.
June 2020 -
May 2021
🎯 Founder @ Sunshineonme
(Online Apparel Brand, Bangkok, Thailand)
I launched my own e-commerce brand from scratch—handling everything from picking garments and managing production to building our online presence. I set up our Lazada store, created social media content, and crafted marketing strategies to engage customers. It was a hands-on crash course in entrepreneurship, and within five months, I grew the brand to generate $2,000+ in revenue. This experience taught me the grit, creativity, and hustle needed to turn an idea into a business.
📚 Education
Aug 2023 -
May 2025 (Expected)
📊 Master of Science in
Business Analytics (STEM)
@ USC Marshall School of Business (Los Angeles, CA)
Currently pursuing my Master’s in Business Analytics at USC, where I’m blending data, tech, and business strategy. I’ve worked on projects like predicting song popularity with Spotify data and designing digital platforms to enhance user experiences. Every project fuels my curiosity for solving problems and telling stories through data.
August 2017 -
December 2020
🎓 Bachelor’s in Accounting
@ Thammasat University (Bangkok, Thailand)
Graduated with First-Class Honors. My program was more than just accounting—it was Integrative Business Accounting, which meant working on a variety of business cases that challenged me to think beyond the numbers. It taught me how different parts of a business connect, from strategy to operations, and helped me grow both analytically and creatively. This experience sparked my interest in how businesses grow, how products create impact, and how data can tell powerful stories beyond spreadsheets.
Key Highlights:
Product Management: Led product development cycles, A/B testing, growth strategies, and digital transformations for fintech and consulting projects.
Business Strategy: Developed and executed strategic growth plans, market entry strategies, and operational optimizations to enhance business performance.
Business Analytics: Applied data analytics, predictive modeling, and visualization tools (Python, SQL, Tableau) to derive actionable business insights.
Entrepreneurship: Founded Sunshineonme, an online apparel business, scaling it through data-driven marketing and strategic operations.