My Work & Projects
A collection of projects showcasing my expertise in product strategy, data analytics, and UX optimization. I focus on building scalable solutions through AI-driven insights, experimentation, and market research—turning data into impact.
📲 Sync Digital Platform: A Commitment-Focused Dating App
Product Creation & Platform Strategy Project
Designed and analyzed a trust-driven dating platform focused on long-term relationships. Applied business model analysis, network effects, and AI-driven matchmaking to assess market feasibility and competitive positioning
📊 Predicting Song Popularity: Insights from Spotify Data
Analysis & Machine Learning Project
Developed predictive models to analyze Spotify streaming data, identifying key factors that drive song popularity. This project leveraged AI and statistical analysis to optimize music marketing strategies and promotional budgets.
📈 Mercedes-Benz USA Pricing Strategy Analysis
Market & Pricing Strategy Project
Analyzed Mercedes-Benz’s pricing strategy using market research, data modeling, and competitive benchmarking. Assessed price elasticity, break-even points, and EV pricing dynamics to optimize profitability and market positioning in the luxury automotive sector.
📊 TikTok Video Virality Analysis
Analysis & Data Science Project
Explored the factors driving TikTok video virality using data analytics, A/B testing, and engagement metrics. Developed a framework for predicting content performance and optimizing social media strategies.
Zara’s Global Operations Strategy & Sustainability Transformation
Supply Chain & Sustainability Strategy Project
Analyzed Zara’s fast-fashion supply chain, identifying challenges in sustainability, transparency, and waste management. Developed data-driven strategies to optimize regional production, circular economy initiatives, and sustainable material sourcing, helping Zara reduce its carbon footprint while maintaining operational efficiency.
🎬 Netflix IMDb Ratings & Content Analysis
Data Analytics & Visualization Project
Analyzed Netflix’s content trends using IMDb ratings, production volume, and runtime analysis. Explored how audience engagement varies between movies and TV shows, identifying key insights into Netflix’s evolving content strategy. Developed an interactive Tableau dashboard to provide a dynamic view of content performance over time.
📈A Growth-Focused Funnel Optimization Project | Productboard & Slack
Growth Product Management & Experimentation Strategy
Analyzed and optimized user lifecycle metrics—activation, retention, and churn—using real platforms: Productboard for onboarding flow and Slack for long-term engagement. Conducted funnel diagnostics, cohort retention analysis, and lifecycle modeling. Designed and prioritized experiments via the ICE framework, identified Habit, Aha, and Setup moments, and proposed segment-specific strategies to reduce churn and drive user activation.
💳 Priceless Penny: SaaS Growth & Monetization Strategy Model
Growth Product Management & Monetization Strategy
This project analyzes the monetization strategy for Priceless Penny, an online learning platform offering professional and recreational development courses through a tiered subscription model.
Completed as part of the Growth Product Manager Nanodegree from Udacity, the project applied financial modeling and lifecycle analysis to uncover revenue optimization opportunities for a SaaS business facing profitability headwinds.
